THE PROVE-IT CHECK  —  one standard, real or poster?

The one standard (the one that stops the most callbacks):
  "_____________________________________________________"

REAL if you can point to all three.  POSTER if you can't:

[ ] A true story from the last month — a man did the harder
    right thing because of it:
    _____________________________________________________

[ ] The habit that makes it happen EVERY job (the check, the
    callout, the line on the estimate):
    _____________________________________________________

[ ] Any guy off the truck can say it AND show where it lands
    on the roof:                         yes  /  blank stare

Mostly blanks? It's a poster. Stop fixing the words —
pick ONE habit above and install it this week.