THE BALLPARK ANSWER

"Just give me a ballpark."
DON'T say a price for THEIR roof. DO say what roofs like it run.

1. ASK
   "How big is the house, square footage?"

2. TEACH
   "That's your heated space. The roof over it is bigger —
    pitch, overhangs, the garage. So a [____] sq ft house
    is usually about [____] squares of roof."

3. RANGE  (fill these in from YOUR closed jobs)
   Under ___ sq ft ......... $______ to $______
   ___ to ___ sq ft ........ $______ to $______
   Over ___ sq ft .......... $______ to $______

4. WHAT MOVES IT
   "Layers coming off. Whether the decking's good.
    Pitch and how much of it we can walk."

5. CLOSE
   "That's a range, not your price. The only real number
    comes after somebody's been on it. Want me to get
    you on the schedule?"

IF IT'S NOT WHAT WE PRICE EVERY WEEK
   "I'd be making that number up. Let me look at it first."