THE TWO ASKS — WHILE THEY'RE STILL HAPPY

AT THE FINAL WALKTHROUGH
  "Do you own anything else we should be looking at?"
  "Who else's roofs do you take care of?"

WHEN YOU PICK UP FINAL PAYMENT
  "If anybody asks you who did your roof, we'd take the
   call. Rentals, family, work — doesn't matter."

WRITE DOWN WHAT THEY SAY. A name with no note is a lead
you'll lose by Friday.

THE MULTI-ROOF LIST — mark these customers, call quarterly
  [ ] Owns rentals            [ ] Property manager
  [ ] Realtor                 [ ] HVAC / GC / builder
  [ ] Owns commercial         [ ] HOA or board member

  Who calls them: ____________  How often: ____________

THE TRIGGER IS SPEED, NOT PRICE.
The small urgent repair is the audition for everything
else they own. Drop what you're doing and go.