WHICH ONE IS IT?

"YOU'RE TOO EXPENSIVE"
  "Are the other guys licensed and insured? Ask them for
   both. That's real money and it's in our price."
  "Do me a favor — look through their estimate for [____].
   If it's not on there, they're not doing it."
  NO discount. NO price match.
  Scope can come down. The price for THIS scope doesn't.

"YOU CAN'T START SOON ENOUGH"
  "The man who can start tomorrow is open tomorrow.
   Worth asking why."
  Water coming in today? Emergency repair first — ours
  or anyone's — then you're in line for the real job.
  Never promise a date to save a sale.

"THAT'S TOO MUCH UP FRONT"
  "The deposit buys your material and holds your slot.
   Nothing gets ordered without it."
  We don't change how we operate for one job.
  If we can't agree, we part friendly.

LOSING SOME OF EACH IS NORMAL. Chasing them with a
lower price is how the next five get cheaper too.