If your problem is…
Start where it hurts
128 plays across 16 modules, free to read. Type what’s wrong in your own words — or find your fire below and read the plays listed under it.
Money
Owed money you can't collect
- the money meetingM6-01
- one name on the moneyM6-02
- the call you're dodgingM6-03
- the lienM6-09
- what's on the page before they tear offM6-18
Usually travels with: Jobs sell but the profit isn't there
The adjuster's number came in way under the job
Usually travels with: Insurance money stuck — the carrier, the mortgage company, the second check
Insurance money stuck — the carrier, the mortgage company, the second check
- the carrier money pathM6-13
- the second checkM6-14
- the two-party checkM6-15
- what the policy actually paysM6-20
- the out-of-pocket talkM6-21
- when the carrier stops answeringM6-22
Usually travels with: Winter's coming and cash is thin
Winter's coming and cash is thin
Usually travels with: Jobs sell but the profit isn't there
Jobs sell but the profit isn't there
- price to a profitM6-06
- the pre-bid challengeM6-04
- the payment scheduleM6-07
- earned vs. billedM6-10
- the change order nobody signedM6-17
- grade the job after the last checkM6-19
Usually travels with: Owed money you can't collect
You're bidding off a gut number and a guess at the squares
- count the squaresM10-01
- the waste you already boughtM10-02
- what's under the shinglesM10-03
- hours, not daysM10-04
Usually travels with: The material bill came in over the bid and nobody can say why
Somebody wants you to eat the insurance deductible
Usually travels with: The adjuster's number came in way under the job
Your workers' comp bill keeps climbing
Usually travels with: Jobs sell but the profit isn't there
You can't tell if sub crews or your own payroll makes you more money
Usually travels with: Your workers' comp bill keeps climbing
Selling and where the work comes from
You can't say where your work actually comes from
Usually travels with: Cash is fine this week and you can't see next month
The phone rings but the jobs don't close
- the same visit every timeM9-02
- show them the roofM9-03
- one price, sent todayM9-04
- the three things they push back onM9-06
Usually travels with: You sent the price and never heard back
They ask what it'll cost before you're off the ladder
Usually travels with: The phone rings but the jobs don't close
You sent the price and never heard back
Usually travels with: She wants the roof but says she can't pay for it
She wants the roof but says she can't pay for it
Usually travels with: Jobs sell but the profit isn't there
A storm just hit and the phone is going crazy
Usually travels with: The homeowner wants to run it through insurance
The homeowner wants to run it through insurance
Usually travels with: The adjuster's number came in way under the job
You put a man on sales and can't tell if it's working
Usually travels with: You're turning work away but you can't tell if you can afford another crew
Cash is fine this week and you can't see next month
Usually travels with: Winter's coming and cash is thin
Buying material
The material bill came in over the bid and nobody can say why
Usually travels with: Material prices moved between the bid and the build
Material prices moved between the bid and the build
Usually travels with: Your rep's pitching a program and you can't tell if it's worth it
Your rep's pitching a program and you can't tell if it's worth it
Usually travels with: Jobs sell but the profit isn't there
The load showed up short, wrong or damaged
Usually travels with: The material bill came in over the bid and nobody can say why
Your crew and the callbacks
Nobody follows through
Usually travels with: You've told him ten times and nothing changes
Callbacks and sloppy work
- the job debriefM3-01
- feedback that landsM3-02
- a standard, not a posterM3-07
- the one page for the one stepM3-08
- the photo habitM3-10
Usually travels with: A roof you finished is leaking and the phone's ringing
You've told him ten times and nothing changes
Usually travels with: Callbacks and sloppy work
You hear about problems from the homeowner, not your crew
Usually travels with: Callbacks and sloppy work
Somebody could get hurt bad on your roof
Usually travels with: Your workers' comp bill keeps climbing
OSHA's at the gate and nobody knows what to say
Usually travels with: Somebody could get hurt bad on your roof
A sub crew's work is coming back on you
Usually travels with: Callbacks and sloppy work
A roof you finished is leaking and the phone's ringing
Usually travels with: Nobody can say what your warranty actually covers
Nobody can say what your warranty actually covers
Usually travels with: Callbacks are eating your margin and you can't say what they cost
Callbacks are eating your margin and you can't say what they cost
Usually travels with: Callbacks and sloppy work
The schedule and the weather
Nobody knows which crew is on which roof tomorrow
Usually travels with: Crews standing around waiting on material, a dumpster or the homeowner
Crews standing around waiting on material, a dumpster or the homeowner
Usually travels with: Rain in the forecast and nobody knows if you're rolling
Rain in the forecast and nobody knows if you're rolling
Usually travels with: You're booked out and every homeowner wants a start date
You're booked out and every homeowner wants a start date
Usually travels with: You're turning work away but you can't tell if you can afford another crew
The phone's quiet and your crews have nothing to do
Usually travels with: Winter's coming and cash is thin
Hiring and keeping men
A crew lead quit on you
Usually travels with: You're hiring
You're turning work away but you can't tell if you can afford another crew
Usually travels with: You're hiring
You're hiring
- the bench you built in JanuaryM4-13
- the hard-truth interviewM4-01
- real reference callsM4-02
- settle it before you say the numberM4-03
Usually travels with: New guys don't stick — hired Friday, gone by week three
New guys don't stick — hired Friday, gone by week three
Usually travels with: Your best man is about to blow up or walk
Your best man is about to blow up or walk
Usually travels with: Mornings are chaos, meetings run long
You have to let a man go
Usually travels with: You're hiring
The sub crews you want keep working for somebody else
Usually travels with: Owed money you can't collect
Your crew's on the clock and the two-day job takes three
Usually travels with: You can't tell if sub crews or your own payroll makes you more money
Every roof starts with a fight over what the crew gets paid
Usually travels with: A sub crew's work is coming back on you
The crew wants paid Friday and the roof's not checked or paid for
Usually travels with: Owed money you can't collect
Somebody asks for a raise every Friday
Usually travels with: Your best man is about to blow up or walk
Meetings and decisions
Mornings are chaos, meetings run long
Usually travels with: Nobody follows through
Two of your guys are at each other
Usually travels with: Running scared or angry — the 2 a.m. dread, the blowups
You can't say whether the season was a win
Usually travels with: Jobs sell but the profit isn't there
Your day and your own head
Every decision waits on you
- push calls up the ladderM1-01
- the authority sheetM1-05
- quit redoing the workM1-02
- bring the fix, not the problemM2-04
Usually travels with: Buried — forty texts, forgotten orders, late bids
You're working nights and can't say what ate the day
Usually travels with: Every decision waits on you
Running scared or angry — the 2 a.m. dread, the blowups
Usually travels with: Every decision waits on you
Buried — forty texts, forgotten orders, late bids
Usually travels with: You're working nights and can't say what ate the day
None of these — I just know I’m winging it
Four weeks, five plays, in the order we’d run them.
Your first 30 daysEverything in here is the business side of running the shop you already have — including where the next job comes from and how it gets sold.
Most of these plays come with a spreadsheet or a card. One email unlocks all of them → The toolbox