Sit Him Down Before the Other Guy Does
On the list of fires: “the stay talk”
Module 4 · Hiring & Keeping Roofers · Play 10 of 13
In a hurry? ↓ Do this this week
The problem in one breath
You've got one man you can't run the shop without — the lead who tears off and dries in a house without you ever driving by. And the first you hear he's unhappy is the Friday he hands you notice for the outfit across town. He'd been half gone for months. You just never asked in time to catch it.
Why it happens
You talk to that man every day, but it's always the roof — where's the crew tomorrow, did the shingles land. Never him. So what would actually walk him off — feeling stuck, a rival's number pushed on him at the supply house, a wife tired of the Saturdays — never has a place to come out. Your best hands don't volunteer that stuff, so you assume he's fine. He makes up his mind quiet, and you find out last.
The play
You don't wait for your best man to hand you a rival's offer to learn he's half gone. You sit him down first — before there's a counteroffer to react to — ask what keeps him and what would send him packing, then move on one thing he says.
- Pick the one man, and go before you have to. The guy whose leaving would genuinely hurt — your best lead, a foreman who runs a crew you never check. Don't wait for a reason: the trigger is a hunch — he's gone quiet, a competitor keeps circling him at the supplier, or it's been a year since you really talked. Once he's holding an offer, a raise reads as a reaction, not respect — and the high ground's gone.
- One man, sat down on purpose. Not the tailgate, not in front of the crew. Twenty quiet minutes, just the two of you — the truck, a booth at lunch, the shop after everybody rolls. Tell him plain why: "You're a big reason this place runs. I want twenty minutes on you, not the jobs."
- Ask three straight questions, then shut up and listen. In his words: What keeps you here? What would make you leave? Where do you want to be a year from now? That last one is the gold — it's where you learn he wants his own crew, or to pick up the commercial side, a want you could've been feeding for a year and never knew. Most of the win is him feeling heard and you learning what you didn't know.
- Move on one thing — where he can see it. Pick the single most-fixable thing he named and do something about it this week, out in the open. Not all of it — one. Some of it will be about money; hear it, but you don't owe him a number in the room — "let me look hard at that" holds. Asking and then doing nothing is worse than never asking. Put your one thing on the promise list (Module 2) with your own name on it.
- Circle back so he watches it change. A week later, tell him what you did: "You wanted more of the commercial work — you're on the Franklin job Monday." A promise he doesn't see you close on loses him faster than silence would — the follow-through is what turns it into something real.
The monthly pulse check (M4-04) may be what tips you off — the stay talk is what you do about the one name you can't lose. Don't stack the two on the same man in the same week, though; that's a lot of sudden attention on the one hand you can't spook. Run the pulse check on its month, and call the stay talk when the pulse check says something's off. If he's a foreman you already run the foreman sit-down with (M5-06), this is the extra one you call on purpose the moment you sense drift.
Do this this week
Name the one hand you'd least survive losing. Get twenty minutes with him this week — truck, lunch, after the crew rolls — and ask the three questions. Before you climb out of that truck, pick the one thing he named that you'll move on, and put a date on it. Just the one man, just this week.
The tool
No spreadsheet. A one-page card you fill before you sit down, so you ask the same three and don't let the money talk pull you off script:
THE STAY TALK — the one man you can't afford to lose
Who: __________________________ Date: __________
Why I'm here (say it out loud):
"You're a big reason this place runs. Twenty minutes on you, not the jobs."
1. What keeps you here? ______________________________
2. What would make you leave? ______________________________
3. Where do you want to be a year from now?
____________________________________________________
THE ONE THING I'LL MOVE ON (my name + a date -> promise list):
____________________________________________________
Circle back by: __________ -> "Here's what I did: __________"
If your crew is 1099
A sub you lean on can get the same sit-down — just aim it at the working relationship, not his career. Ask what keeps him taking your jobs, what would send him elsewhere, whether he wants the next run of work: two companies checking the deal still holds. Steering a sub's future the way you'd coach an employee's is the ongoing personal management that can blur a 1099 into a W2 in the eyes of the law — keep this one business to business.
M4-10 · Sit Him Down Before the Other Guy Does — Roofer MBA, https://roofermba.com/plays/hiring-keeping/the-stay-conversation
The one thing
Do this this week
Name the one hand you'd least survive losing. Get twenty minutes with him this week — truck, lunch, after the crew rolls — and ask the three questions. Before you climb out of that truck, pick the one thing he named that you'll move on, and put a date on it. Just the one man, just this week.
Take it with you
One email unlocks this and every other sheet and card on the site. The plays stay free.
Same fire
Your best man is about to blow up or walk
- M4-10the stay talk — you’re here
- M7-03read the man
- M5-06the foreman sit-down
Fixed this?
Nothing wears out a good man faster than a company that runs on chaos.
The fire right behind it is usually Mornings are chaos, meetings run long.