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Roofer MBA

"I'm Doing It at 2 — Unless You Say Stop"

On the list of fires: “push calls up the ladder

Module 1 · The Owner Trap · Play 1 of 10

In a hurry? ↓ Do this this week

The problem in one breath

Your phone never stops. A crew hits a soft spot in the decking, a homeowner asks about a color, a supplier shorts the delivery — and every one of them calls you to ask what to do. You are standing in a parking lot answering questions for a foreman who is standing on the roof.

Why it happens

You trained them to ask. Every time a foreman said "what do you want me to do?" and you answered, you taught the whole crew that decisions are your job. It feels safe. You stay in the loop, nothing happens without you. But that same habit turns you into a switchboard, and the jobs only move as fast as you can pick up the phone.

The play

The fix is not "stop calling me." Move each foreman up the intent ladder — from asking your permission to announcing what he is about to do. Five rungs, and most crews live on the first:

  • Rung 1 — "What do I do?" He hands you the whole problem. You own it.
  • Rung 2 — "What do you want me to do?" Better, but still your call.
  • Rung 3 — "Here's my fix — that okay?" He brings a plan. He still waits on you.
  • Rung 4 — "I'm doing it at 2 unless you say stop." He tells you the plan and a deadline. Silence means go. This is the rung you want.
  • Rung 5 — "Handled it. Here's what happened." He decides and tells you after — for the small stuff, and the foreman who has earned it.

Three moves get him climbing:

  1. Don't answer rung-one questions. When he calls asking what to do, ask back: "You're on the roof, I'm not — what would you do?" Make him bring a plan.
  2. Answer with a deadline, not a yes. When he brings a plan and asks "okay?", say: "Tell me what you're going to do and when. If I don't call back, do it." That is rung four.
  3. Stop solving — this one is on you. Every time you jump in with the answer, you knock him back to rung one and undo a week of work. Bite your tongue. Let the plan be a little worse than yours would have been. A B-plus call the foreman owns beats an A call he had to phone in for.

Raise the rung as trust builds. Start with the low-stakes calls — a color question, a dumpster placement — and keep the big ones (anything that changes the price, the warranty, or who gets fired) coming to you.

Do this this week

The next time a foreman calls asking what to do, do not tell him. Say: "What's your call? Tell me what you're going to do and I'll say stop if it's wrong." One phone call handled that way. That is the whole start.

The tool

Print the pocket card below (half a page). Hand one to each foreman. Tape it inside the truck. When he reaches for the phone, the card tells him which rung to aim for before he dials. A Spanish version of the same card is on the Spanish cards page — hand that one to a Spanish-speaking foreman.

+-----------------------------------------------------+
|  THE INTENT LADDER — WHICH RUNG ARE YOU ON?         |
|                                                     |
|  1. "What do I do?" ............. bring a plan first|
|  2. "What do you want?" .......... bring one        |
|  3. "Here's my fix — okay?" ...... add a time       |
|  4. "Doing it at ___ unless   <=== AIM HERE         |
|      you say stop."                                 |
|  5. "Handled it — here's ......... small, earned    |
|      what happened."             calls only         |
|                                                     |
|  BIG CALLS STILL COME TO THE OWNER:                 |
|  price changes . warranty promises . firing         |
+-----------------------------------------------------+

If your crew is 1099

This still works, but say it as scope, not supervision. A sub who tells you "I'm replacing the rotten decking and writing it as a change order at 2 unless you say stop" is walking you through his plan under the contract — not asking a boss for permission. Do not start dictating his crew's methods or hours to climb the ladder faster; on a 1099 job that can drag you across the line into treating him like an employee. Keep it to the outcome and the number, and let him run his own crew.

The one thing

Do this this week

The next time a foreman calls asking what to do, do not tell him. Say: "What's your call? Tell me what you're going to do and I'll say stop if it's wrong." One phone call handled that way. That is the whole start.

Take it with you

One email unlocks this and every other sheet and card on the site. The plays stay free.

Same fire

Every decision waits on you

All the fires →

Fixed this?

When every call routes through you, your phone becomes the company — clearing it is the same fight.

The fire right behind it is usually Buried — forty texts, forgotten orders, late bids.

These plays are how we run a shop — they are not legal, tax, or accounting advice. Rules change by state and by contract, so before you act on the legal-sounding parts, run them past your own attorney or accountant. It's your business, and what you do with any of this is your call and your responsibility.

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