Skip to content
Roofer MBA

Your Crew Already Knows — Get Them to Tell You

Module 3 · Crew Quality · Play 3 of 10

In a hurry? ↓ Do this this week

The problem in one breath

The crew knows the dumpster always lands in the wrong spot. They know the 7am start is really 7:20 because the yard's locked. They know the new guy can't cut a valley yet. They talk about all of it in the truck on the way home. You're the last man to hear any of it — because nobody tells the guy who signs the checks.

Why it happens

For an hourly roofer, telling the boss what's wrong is a bad bet. Take it well and he gets a slightly better Tuesday. Take it wrong and you might ride him for a month or send him down the road. Small upside, huge downside — so he keeps his mouth shut and says "all good, boss." That's why "any feedback for me?" gets you "nope, we're good" every single time. It's not that he's got nothing. It's that answering honest isn't worth the risk yet.

The play

You have to pull the first truth out by hand, then prove it was safe to say. Do that a few times and the rest come on their own.

  1. Ask one pointed question — never "any feedback?" Vague gets you nothing. Ask small and specific about this job, this week. "What's the one thing that slowed us down today?" Point the question at a real thing and a real man, then wait through the quiet. The silence is him deciding whether you mean it.
  2. Get the first one out — have him think it before he says it. The first time, he'll freeze. So take the pressure off: "Don't say it out loud yet — just think of the one thing you wish I'd quit doing. Got it in your head? ... Alright, now tell me." Naming it silently first walks it past the fear that stops most men cold.
  3. Take it without defending — even when it stings. When it finally comes, you do exactly two things: say it back so he knows you heard it — "So the 7 o'clock start never really happens because the yard's locked, that's it?" — and say thank you. That's all. No "well, actually," no explaining why he's got it wrong. The second you argue the first honest thing a man tells you, the well is dry for a year.
  4. Fix one thing, fast, where they can see it. Pick one thing you heard and change it this week out in the open. Open the yard at 6:45. Hand the dumpster call to the foreman. Nothing proves talking is safe like a change that happened because somebody talked — and happened quick.
  5. Credit the man who said it. Out loud, to the crew: "We're opening the yard early because Luis said the 7 o'clock start was a joke — and he was right." Now everybody knows two things: speaking up got something fixed, and the guy who spoke up got credit, not grief. The next answer comes a whole lot easier.

Do this this week

Pick the one man whose read you trust most and ask him one pointed question — "what's the one thing I do that makes the job harder?" Then just say thank you and write down what he says. Don't fix it yet, don't explain yourself. Getting that first honest answer out is the whole job this week.

The tool

No spreadsheet — three ask-scripts. Pick one, ask one man, then keep your mouth shut and wait:

- "What's the one thing that slowed us down on this job?"
- "If you were running this crew, what's the first thing you'd change?"
- "What's one thing I do that makes your day harder?"

The question is easy. The waiting is the hard part — and the part that gets you the truth.

If your crew is 1099

A sub who sees a problem with how your jobs run is free consulting — take it the same way: ask pointed, say thank you, act on one thing, give him the credit. Just keep the questions on how the two companies work together — the schedule, the handoff, where the dumpster goes, how the change orders flow — not on how he runs his own men. His crew is his to manage; how your operation meets his at the curb is fair game, and he probably sees the snags there better than you do.

The one thing

Do this this week

Pick the one man whose read you trust most and ask him one pointed question — "what's the one thing I do that makes the job harder?" Then just say thank you and write down what he says. Don't fix it yet, don't explain yourself. Getting that first honest answer out is the whole job this week.

Take it with you

One email unlocks this and every other sheet and card on the site. The plays stay free.

Same fire

You hear about problems from the homeowner, not your crew

All the fires →

Fixed this?

A crew that hides problems ships them.

The fire right behind it is usually Callbacks and sloppy work.

These plays are how we run a shop — they are not legal, tax, or accounting advice. Rules change by state and by contract, so before you act on the legal-sounding parts, run them past your own attorney or accountant. It's your business, and what you do with any of this is your call and your responsibility.

About this libraryWhat we do with your email