Sales & Leads

Where the next job comes from and how it gets sold: counting which sources actually paid for last year, the same inspection visit run every time, the video of the roof she cannot see, one price sent the same day, what to say when she asks for a ballpark on the ladder, the three things every homeowner pushes back on, six follow-up touches and then a hard stop, the customers who own more than one roof, asking for the review you already earned, financing that pays you in days without making you the bank, the storm week, the insurance job you decide to take on, putting a man on sales without a commission plan, and the one number that tells you what next month looks like while you can still do something about it.